Jewellery ad reels

Eight reels. One job: make the piece look expensive.

Eight short vertical ad reels for jewellery, 9 to 17 seconds each. Necklaces, rings, pendants and a pearl set, on marble, on velvet and on models.

What it is

Eight short vertical ad reels for jewellery, 9 to 17 seconds each. Necklaces, rings, pendants and a pearl set, on marble, on velvet and on models.

What we built

  • Eight vertical 9:16 reels, made for social feeds
  • Macro shots of the stones, then the piece worn by a model
  • Some with on-screen lines and a call to action, like "Comment 'BLUE' to get the link"
  • Some with no text at all, just the piece

Reels

  • Green-stone and diamond collar, burgundy and black
  • Rose-gold petal pendant, from desk to dinner
  • Diamond collar on black marble and velvet
  • Three-stone gold ring, a macro to a hand
  • Blue pear-drop pendant on velvet
  • Two-row diamond necklace, studio editorial
  • Pearl and green-stone set with earrings
  • Yellow marquise ring with a diamond halo
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